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Is this a Corporate Disaster for Westfield Viral Campaign

Nov 26th, 2009 by ausi1

This week has seen a promotion by Westfield to promote a competition to win $10.000 gift card via Facebook. It all looks good but there are several problems with the way in which it running the promotion.

There Terms and Conditions states as follows item 4 states.

4.To be eligible to enter, individuals must, during the Promotional Period, click on any online icon associated with the promotion. Individuals will then be automatically directed to the promotional landing page.
To enter, individuals must then, during the Promotional Period, input their email address as requested on the landing page, agree to the Terms and Conditions, opt-in to receive future communication from the Promoter and agree to accept the Westfield Facebook application on the Facebook Platform. To accept the Westfield Facebook application, individuals must click on the link provided on the landing page and agree to upload the application. When the Westfield Facebook application has been uploaded, individuals must then update their Facebook status to read as “All I Want for Christmas is a Westfield Gift Card” using the application functionality. Once an individual’s Facebook status has been updated correctly, the Westfield Facebook application will be deemed successfully completed and individuals are then permitted to update their Facebook status at any time. No other means of status updates will be accepted.

Source http://westfieldgiftcards.com.au/giftcard/alliwant/

Face book rules states.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

Source http://www.facebook.com/promotions_guidelines.php